We offer a Guide to rapidly organize and accelerate a market discovery project in small-to-midsized manufacturing and wholesale distribution companies threatened by the current economic upheaval and the disruption it may be causing to existing customer bases. The Guide is a framework for aggressively capturing a new market’s needs, for discovering and delivering real value to satisfy those needs and, therefore, for differentiating the company from its new competitors.

A company contemplating or just starting out on such a project may find that the Guide will more than justify its $5,000 price, simply through the organized focus it will bring to the project.

We believe there are many companies who need to embrace a market discovery initiative to survive an uncertain economy. The principles and techniques of market discovery are our trade. Adaptive Growth’s Market Discovery Guide is a packaged set of detailed procedures for performing market discovery, which our customers themselves, using a minimal of facilitative support from us, can adapt to their unique capabilities, constraints, and circumstances.